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Pure Fishing Acquires Fin-Nor and Van Staal Brands

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Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby silverking » December 2nd, 2019, 2:00 pm

Pure Fishing® Grows its Industry Leading Saltwater Franchise by Acquiring Fin-Nor and Van Staal

COLUMBIA, S.C. (December 2, 2019) – Pure Fishing® has announced the acquisition of iconic fishing brands Fin-Nor® and Van Staal® from W.C. Bradley/Zebco® Holdings, Inc. The addition of these brands add to Pure Fishing’s dominant offering in the saltwater category, including the premium PENN® Fishing brand, one of the most widely respected saltwater fishing equipment brands.

Announced today, the company will work quickly to bring newness and marketing support to these two brands in order to accelerate momentum as part of Pure Fishing’s ongoing focus on driving growth of the fishing industry. Captain Craig Cantelmo will also be joining the Pure fishing team as part of this acquisition. Cantelmo will be reporting to Dave Bulthuis, Pure Fishing’s newly appointed President of North America, who was the director of sales for Fin-Nor earlier in his career.

“The Fin-Nor and Van Staal brands are some of the most storied brands in the fishing industry,” said Harlan Kent, CEO of Pure Fishing. “We are excited to add them to our portfolio and are committed to maintaining their focus on the independent retailer channel. Our Pure Fishing team looks forward to driving growth of these brands and of our overall saltwater business anchored by the iconic PENN brand.”

Fin-Nor began in 1933, the result of a collaboration between Captain Tommy Gifford and inventor Frederick Martin Grieten, along with a few other salty Miami captains, created a prototype reel that caught a 527-pound bluefin tuna in Cat Cay. This event carved out a unique position for the brand and Fin-Nor reels have racked up more than 900 International Gamefish Association (IGFA) records in the years since.

Van Staal, created in the early '90s stemming from a need to fulfill extreme performance in challenging saltwater conditions. The brand was born in the salt, rock, sand and surf of the Atlantic Ocean and has been building equipment with the same durability and performance attributes ever since.

About Pure Fishing, Inc.
Pure Fishing, Inc. is a leading global provider of fishing tackle, lures, rods and reels with a portfolio of brands that includes Abu Garcia®, Berkley®, Fenwick®, Gulp!®, Hardy®, PENN®, Pflueger®, Shakespeare®, SpiderWire®, Stren®, Trilene® and Ugly Stik®. Additional information can be found at www.purefishing.com.
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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby Juan » December 2nd, 2019, 3:44 pm

Wow. Looks like they almost have the entire fishing industry under one roof now. I hope they drop the price tags on Van Staal stuff. I'd sure love to own a Van Staal reel some day. :thumbup:
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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby silverking » December 2nd, 2019, 4:15 pm

The Van Staal reels are super smooth but too heavy for inshore use unless sight-fishing for tarpon.

Shimano, Daiwa and Quantum are still major players. And then there's the Kastkings, Soliquaylanglongs and Popell PocketFisherman of the world. :wink:
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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby Juan » December 2nd, 2019, 4:30 pm

silverking wrote: And then there's the Kastkings, Soliquaylanglongs and Popell PocketFisherman of the world. :wink:


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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby silverking » December 2nd, 2019, 4:50 pm

Knew that would get a reaction from ya... :wink:
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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby Srbenda » December 2nd, 2019, 10:48 pm

I'm impressed anyone can spell Soliquaylangadang.

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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby fishinfool » December 3rd, 2019, 7:30 am

I wonder if the Fin Nor reels are going to be re-designed again. From what I have seen inside them the past few years, they are nearly identical to the Quantum reels Zebco has been producing.
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Re: Pure Fishing Acquires Fin-Nor and Van Staal Brands

Postby Juan » December 3rd, 2019, 5:11 pm

It's spelled...Sougayilang…. What'sa matter? You no speakie Chinese? :-D
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