Top Sportfishing Brands for 2020

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silverking
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Top Sportfishing Brands for 2020

Post by silverking »

Top Sportfishing Equipment Brands in 2020
FERNANDINA BEACH, Fla. — Record numbers of Americans enjoyed the outdoors amid the pandemic in 2020, contributing to an increase in purchases of fishing equipment. Southwick Associates has identified the top brands in the market for 2020 based on more than 8,000 surveys completed by anglers in through the Southwick Associates’ AnglerSurvey online consumer panel.

A sampling of some of the most frequently purchased brands in 2020 include:
Rods – Bass Pro Brand
Reels – Shimano
Fishing Line – Berkley Fireline
Soft Bait – Berkley PowerBait
Spinner Bait – Strike King
Hooks – Eagle Claw/Lazer Sharp
Fish Finder or Sonar – Humminbird
Footwear – Columbia
Tackle Box – Plano
Landing Net, Gaff – Bass Pro Brand
Bait Bucket, Aerator – Frabill

Topline results of the Southwick Associates consumer tracking study are available in the Fishing Participation and Equipment Purchases Report. This in-depth resource tracks fishing participation and equipment purchases for a broad range of products. Equipment purchase information includes the percentage of sales across different retail channels, brand purchased, price paid, and demographics for anglers buying specific products. Additional participation information tracked includes total days spent per activity, type of fishing, and targeted species. A separate report is also available focusing specifically on Bass Anglers participation and purchases.
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Limitless
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Joined: June 5th, 2009, 10:00 am

Re: Top Sportfishing Brands for 2020

Post by Limitless »

I saw that on the Fishing Wire this morning. Interesting stuff but it seems like it was really a survey of fresh water anglers based on the selected products. I'd like to see a survey like this specifically for salt water.
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