PowerPro in RED
Posted: November 21st, 2006, 12:04 pm
Fish Dread Phantom Red
Behavior of light and principles of vision behind PowerPro’s newest color.
phan·tom - n. & adj. Something elusive; an illusion; a ghost or an apparition.

Fishing has become a pursuit of science as much as skill and the color of line can be the key to an angler’s success. For years, lure companies have emphasized the influence of lure colors. But where those companies use an understanding of the Beer-Lambert Law to make the lures more visible to the fish, Innovative Textiles is using it to make a braided fishing line nearly invisible.
According to company president, Konrad Krauland, “I’ve often heard it said that the colors and finishes on lures are designed to catch fishermen. But PowerPro’s Phantom Red Line is designed to catch fish. Next to our product statement rounder, smoother, thinner, stronger, we can now add nearly invisible in water.â€
Behavior of light and principles of vision behind PowerPro’s newest color.
phan·tom - n. & adj. Something elusive; an illusion; a ghost or an apparition.

Fishing has become a pursuit of science as much as skill and the color of line can be the key to an angler’s success. For years, lure companies have emphasized the influence of lure colors. But where those companies use an understanding of the Beer-Lambert Law to make the lures more visible to the fish, Innovative Textiles is using it to make a braided fishing line nearly invisible.
According to company president, Konrad Krauland, “I’ve often heard it said that the colors and finishes on lures are designed to catch fishermen. But PowerPro’s Phantom Red Line is designed to catch fish. Next to our product statement rounder, smoother, thinner, stronger, we can now add nearly invisible in water.â€